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features include:
- A built-in database supporting an unlimited number of lists
- Easy to use database filtering logic so you can select only qualifying people from your list
- Automatic bounce handling and unsubscribe handling
- Advanced HTML editing. Built-in advanced HTML editing maintains style sheets, sets advanced page and link properties, and can be configured to spell check email messages. HTML editor also opens in a new larger window. Email messages can also be edited in Dreamweaver, PageMaker or FrontPage HTML programs.
- Email template library access. Over 200 professionally-designed email templates are included with the software license.
- Email message personalization is easy: just drop in any field from the database
- Easy, common-sense database functions: import, export, even edit your subscribers' records
- Advanced find and sorting list management features.
- On-screen HTML editor lets you build and preview your HTML email messages with no hassle
- Save, view and reuse an unlimited number of email campaigns
- SSL support. Both the POP3 and SMTP functions of Email Marketing Software support SSL (secure sockets layer) protocol.
- Enhanced unsubscribe processing. Exclusive hands-free processing now removes email unsubscribers from all mailing lists in the built-in database, if desired.
- Database-wide bounce checking. Imported lists can be checked against a cleaner list for one-step email bounce filtering.
- Accelerated importing for larger data batches. Use accelerated importing for larger lists of email subscribers and standard import to maintain unique formats and characters.
- Easy access campaign metrics. Campaign performance logs and trace files are available from the main menu and reports screen.
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